PQA Recognition Recipients  |  Application Procedure

 PHILIPPINE QUALITY AWARD

The Philippine Quality Award (PQA) is the highest level of national recognition for exemplary organizational performance through Total Quality Management (TQM). Established through Executive Order No. 448, issued by President Fidel V. Ramos on October 3, 1997, the award is given to organizations in the private and public sectors that excel in quality and productivity.

The Award focuses on results, including customer satisfaction. It is not an award for product quality or service quality but for a quality management system which hinges on continuous improvement in the delivery of products and/or services, and provides a way of satisfying and responding to customers.

Companies or organizations, from the private and public sectors, located and operating in the Philippines are eligible for the Award. The eligibility categories are as follows:

Private Sector: 

• Manufacturing Companies 
• Service Companies
• Agricultural Producers
• Small and Medium Enterprises

Public Sector: 

• National Line Agencies
• Government-Owned and Controlled Corporations
• Local Government Units

The PQA Criteria provide organizations with an integrated, results-oriented framework in implementing and assessing processes in managing operations. These are the bases for the feedback given to award applicants after examination by PQA assessors. The Criteria consist of seven Categories:

1. Leadership. The Leadership Category examines how your organization's senior leaders address values and performance expectations, as well as a focus on customers and other stakeholders, empowerment, innovation, learning, and organizational directions. Also examined is how your organization addresses its responsibilities to the public and supports its key communities.
2. Strategic Planning. The Strategic Planning Category examines your organization's strategy development process, including how your organization develops strategic objectives, action plans, and related human resource plans. Also examined are how plans are deployed and how performance is tracked.
3. Customer and Market Focus. The Customer and Market Focus Category examines how your organization determines requirements, expectations and preferences of customers and markets. Also examined is how your organization builds relationships with customers and determines their satisfaction.
4. Information and Analysis. The Information and Analysis Category examines your organization's performance measurement system and how your organization analyzes performance data and information.
5. Human Resource Focus. The Human Resource Focus Category examines how your organization enables employees to develop and utilize their full potential, aligned with the organization's objectives. Also examined are your organization's efforts to build and maintain a work environment and an employee support climate conducive to performance excellence, full participation, and personal and organizational growth.
6. Process Management. The Process Management Category examines the key aspects of your organization's process management, including customer-focused design, product and service delivery, support, and supplier and partnering processes involving all work units.
7. Business Results. The Business Results Category examines your organization's performance and improvement in key business areas -- customer satisfaction, product and service performance, financial and marketplace performance, human resource results, supplier and partner results, and operational performance. Also examined are performance levels relative to competitors.

Each applicant organization gains an outside perspective on its business/organizational performance based on 550-600 hours of review by at least four business experts and quality practitioners from industry, academe and government. The results of this review are contained in a Feedback Report, outlining strengths and areas for improvement based on the Criteria. Feedback reports are used by organizations as inputs in strategic planning, in improving productivity, and in sustaining their organizational improvement programs and activities.